Where service entrepreneurs learn to thrive in business - and life - without sacrifice

Running a business shouldn’t mean running yourself into the ground. The Thrive by Design podcast is here to help service entrepreneurs like you create more balance, build sustainable growth, and design a business that actually supports the lifestyle you want.

Each week, your host Karen Woller, Business Strategist and Chartered Accountant, shares practical strategies, real-world insights, and honest conversations with entrepreneurs who have been where you are and found a better way forward.

Whether you’re looking for more clarity with your numbers, a game plan to scale, or a fresh perspective on what success can really look like, this podcast will guide you to thrive without falling into the hustle trap.

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 What You’ll Discover on Thrive by Design

  • Clarity with your numbers - simple, smart ways to master cashflow and financial decisions.
  • Actionable strategies - step-by-step approaches to building a scalable, sustainable service business.
  • CEO mindset shifts - how to lead with confidence and design success on your terms.
  • Behind-the-scenes stories - from business owners who’ve faced the same challenges and turned things around.
  • Balance without burnout - practical ways to align your business and personal goals.

Who It’s For

The podcast is designed for service entrepreneurs who are:

  • Established in business (2-10+ years, multi 6-figures and growing).
  • Tired of constant hustle and ready for clarity, structure, and balance.
  • Wanting practical tools to scale without losing themselves in the process.
  • Ready to define their own version of success.

Ready to Go Deeper?

If you love what you’re hearing on the podcast, Thrive HQ is our free community where the Thrive by Design conversations continue — with practical tools, behind-the-scenes insights, and a supportive space to help you put what you’re learning into action. Inside, you’ll get access to:

đź’¬ Monthly live sessions to unpack key topics from the podcast and answer your burning questions.

🎯 Action guides and resources to help you implement what you hear.

🤝 A like-minded community of service entrepreneurs who get it — and are building businesses designed to thrive, not just survive.

🔔 Early access and invites to workshops, events, and programs before they’re shared anywhere else.

Strategic Planning Session

Join Thrive HQ today and start turning insight into action — with the clarity, support, and accountability to help you truly thrive by design.

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Hi, I’m Karen

Chartered Accountant and Business Strategist for service entrepreneurs who are done with the financial rollercoaster.

After years of helping business owners understand their numbers, shift their money mindset, and create financial stability, I’ve seen one truth over and over:

1. Hustling harder isn’t the answer.
2. Mastering your money and mindset is.

If you’re ready to finally feel in control of your business finances (instead of avoiding them), you’re in the right place.