Knowing and understanding your customers is key to successful marketing and can give you a profitable advantage. Take some time now to understand your valued customers and you'll be more likely to attract more.

Business accounting used to be pretty simple. An accountant was your numbers person, but not necessarily involved in the other parts of your business. That’s all changed, particularly for small to medium businesses. Now, a good accountant should be doing far more than just the numbers.

For business owners, it is hard to predict when things will return to normal. Even as lockdown measures ease, there is still a huge amount of uncertainty about when customers will come back and if the marketplace will still support your business.

Under the NZ alert level system all businesses, except retail, are required to record details of all people’s movements on their premises, including staff, customers and visitors. The Ministry of Health has developed the NZ COVID Tracer app to help individuals log and track which businesses and organisations they have visited, and who they have come in contact with.