Showing you how to sell your business
An ad hoc approach to marketing your business could work – but it’s more likely that you’ll spend your budget without seeing any significant results. Whether you’re looking to generate more leads, increase sales to your existing customer base, or simply raise awareness of your brand, a clear, goal-oriented marketing plan is your best bet.
A good marketing plan lays out your budget, marketing goals, and KPIs. It should help you clarify what you’re trying to achieve, and produce a step-by-step action plan to help you get there.
Thrive CA’s Marketing Planning sessions are designed to help you with an effective marketing plan, no matter what type of business you’re running. It’s about helping you make the most of your marketing budget and move your business forward.
Making the most of your marketing budget
Now that marketing has expanded beyond the traditional direct mail, radio, print and TV, it can be hard to know exactly where to spend your money. If you’re just starting out, or running a small company, it can be tricky to know whether to invest your hard-earned marketing dollars in a big campaign or smaller, targeted ads.
To get more out of your budget, you need to have a clear understanding of your business’s purpose, your customer base – or potential market – and what makes you unique. From there, you can work out how best to reach your customers, how to draw them in, and how to maximise their spend.
Then you can choose marketing options targeted to your audience – there’s no point buying radio spots when your main audience is teenagers, or focusing on Instagram when you want to reach middle-aged Dads. It’s about using your budget, however small, in the most effective possible way.
Clear goals, clear actions
Over four hours, one of our experts will take you through the process of writing a plan, delving into your business purpose, target market, and unique selling points. They’ll help you look at your existing promotional strategies and brand positioning, and the mix of products or services you’re offering.
After this deep dive into your business, we’ll help you identify marketing goals for the next 12 months, set KPIs, and write a step-by-step action plan to help you achieve them. We’ll talk you through monitoring your KPIs and measuring your results.
You’ll end up with a clear, succinct plan designed to help you maximise your marketing budget and get a better return on your spend.
Ready to revamp your marketing plan? Get in touch with Thrive CA now.